Our Story

Cross-Cultural Dynamics was built on the foundational belief that people simply need to love one another.

Dream it.

It all began in 2009, when I (Dr. McGee) met a gentleman in Fresno, CA while attending a “church in the park” service. As I volunteered my time that Sunday morning, I crossed paths with a gentleman who shared his story of how he came from Mexico many years ago with his wife and kids to find better opportunities here in the USA. He explained how he went through some difficult times getting his family settled here in the USA and how he became addicted to drugs. Because of his addition, he lost his family, his job, and everything. He became homeless. 

After some time went by, he knew he had to get his life together, so he started reaching out to different churches seeking help. To his surprise, he was met with resistance and outright denial from churches. He was told things like, “You have to become a member for us to help you,” “You are not dressed appropriately to attend the service,” “You need to be off drugs before we can help you,” and “You need to find a church with people of your own race.”

His story had a deep and profound impact on my life. For years, I struggled trying to understand how any institution, whether church or business, could turn someone away who is seeking help. Why would the way someone looks be the deciding factor on where they could and couldn’t go? Why does physical appearance play a vital role in the “haves” and the “have nots”?

As a black man, I face racism of many sorts, but for some reason, this man’s story had a transformational impact on my life. And a key question rose to the surface repeatedly in my mind: What if people had a deeper understanding of what collaboration and true unity really meant?

Build it.

This experience opened my eyes to many things and led me on a journey into understanding my purpose.

I had the crazy idea that all humans can learn to treat one another with respect and love, despite their differences. I believed that, by approaching our differences using an empowerment approach instead of a deficit-thinking approach, we could build collaboration and true unity. I started Cross-Cultural Dynamics (CCD) several years ago with the goal of challenging leaders to think differently as it relates to building collaboration and unity across cultural differences.

I imagined a world where leaders create an environment of fair and equitable opportunity for everyone to be successful. I imagined a world where leaders create practices that value everyone’s experiences and stories. I imagined a world where leaders become advocates for everyone, regardless of their differences. I imagined a world where leaders don’t measure success by monetary value, but by the number of people they supported in fulfilling their purpose and dreams.

Grow it.

Since the launch of the business, Cross-Cultural Dynamics has grown tremendously. Through networking, proposals, volunteering our time in community, or word of mouth, CCD has been and is successfully supporting leaders in their quests to create cultures where everyone feels valued and belongs. CCD collaborates with an excellent, experienced, and very caring team of professionals that has a similar vision to see all people valued. We look forward to the tremendous opportunity to continue to grow and educate ourselves and others.

Like many small businesses, Cross-Cultural Dynamics has seen its ups and downs. There have been times where we wanted to throw in the towel and move in another direction. However, it was during those down times where our hope was renewed–that everything will work out if we didn't quit. It was simply through good, old fashioned relationship building efforts where we saw CCD starting to grow. It was in those moments where we knew that the power of change happens in one-on-one relationships.

Building off of this, we truly establish ourselves as a firm where we meet every client face-to-face, no matter where they are located in the world. Beyond business is one of our core values, and we live by it every day. Welcome to CCD, where relationships matter!